The campaigns and brand new celebrity faces behind the biggest beauty product launches of the year are often just as exciting as the formulas they are advertising. These are the big beauty campaigns setting social media alight, from Bella Hadid for Dior, to Margot Robbie for Chanel.

1. Jodie Comer

The Emmy Award-winning actress Jodie Comer, known for her killer turn in Killing Eve, is the new global ambassador for the luxury skincare brand Noble Panacea. Excitingly, the partnership not only sees her front the campaign for the brand’s sachet-based creams. It also means she is at the heart of its Think Beautifully mission, meaning the start will work with Girl Up, a non-profit founded by the United Nations Foundation, to embolden girls to be leaders in the movement for gender equality.

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