On her role as a skincare ambassador
"For me, everything is about integrity, including my acting," Jodie told R29. "I've got to believe in something if I'm going to put my time into it and I was blown away by Noble Panacea's ethos and attitude towards what beauty is." The brand was founded by Sir Fraser Stoddart, the 2016 Nobel Laureate for Chemistry, and champions active ingredients such as probiotics, which strengthen the skin's barrier, and acids for gentle exfoliation. "There is so much science that has gone into these products and I think that's authentic," said Jodie.
On the simple skincare routine that makes all the difference
Since working with the brand, Jodie has cut back on stockpiling hyped skincare products and now opts for a more minimal routine. "I actually feel embarrassed when I look at my cosmetic cupboard and I see all the products that I've bought because there's always something new," she said. Cleansing is the lynchpin in her morning and evening routine. "I always cleanse my skin," she added. "If I'm filming and wearing a lot of makeup, I prefer something with a creamy, thicker texture and I love using a cleansing brush."
What follows is super simple yet effective. "My skin actually gets clogged quite easily, so in the morning I just use the Radiant Resilience Moisturiser," a mix of skin-repairing probiotics, pollution-busting minerals and soothing plant extracts. "What the brand champions is using the products in steps, so I also love the Brilliant Prime Radiance Serum when I'm working out," which contains bakuchiol (nature's answer to retinol) and exfoliating glycolic acid. "I hate my skin being dry but I don't want too much on my skin," added Jodie. "Then, I always use SPF 50," something Jodie's facialist, Jasmina Vico, has instilled in her. "Jasmina can be naughty and nice when it comes to my skin," continued Jodie, who treats herself to the odd facial when she's in London. "They can be a little bit painful but that's when I know it's doing my skin some good. I'd much rather get all the gunk out of my face."
In the evening, Jodie speaks highly of the Overnight Recharge Cream. "But I try not to put too much on my face at night," she said. "I really like rose or lavender water – something that will give my skin a little hydration boost. I try and keep it simple, and I find that if I change things up too much, I don’t notice a positive difference on my skin. I leave things like retinol to the experts because I feel like something could go horribly wrong.
On being mindful when it comes to beauty
"Now, I'm more mindful about what I'm actually putting on my skin and into my body, and it helps that Noble Panacea ingredients are all clean," said Jodie. All products are 100% fragrance-free, hypoallergenic and formulated without mineral oil, petrolatum, alcohol and paraffin, to name a few ingredients which may have the potential to irritate sensitive skin. "This never used to be important to me but it is now," added Jodie. "I'm obsessed with the Overnight Recharge Creamin particular. When you wake up in the morning your skin is so moisturised and glowy and it starts you off on the right foot. I love the consistency of it, too. I hate it when a cream just dissolves into your skin but you don't want it to be too thick either."
Jodie's approach to skincare has changed since learning more about efficacy and sustainability. "I feel like we always just slap our moisturiser on and can be quite rough with our face when washing it," said Jodie. "I travel a lot with work, too," she continued, "so the Recharge Cream's small packages [each dose is individually wrapped to protect the product from light and air] are really useful and there's zero waste." The brand recently partnered with TerraCycle to source materials that are 100% nationally recyclable.